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WYDM Blog

Winter 2014: Shoebox Appeal

Posted by whatyoudomatters on December 19, 2014 at 10:00 AM


Our What You Do Matters Winter Wonderland appeal consisted of two main aims:

Get people involved in our support the homeless volunteering programme with Bridges in E13
Set out a target of 200 shoeboxes filled with Christmas gifts for disadvantaged children in Newham via Community Links.

We set out our appeal at the beginning of December trying to promote our appeal by word of month and via social media. The first two weeks were slow, only receiving a few shoeboxes. It was only in the last couple of weeks, people heard our movement and wanted to be part of this appeal. We split up into two teams with Jacqueline Fernandez, founder of WYDM and the London team reaching out and Dominique Emin creating a sub team consisting of her friends and family helping out and collecting in Hornchurch. In no time, we shot up from 274 to 339 over a DAY with people getting in their last minute donations. On Sunday 14th December both the London and Hornchurch team spent the day checking through all shoeboxes, wrapping and labelling ALL donations. We were all extremely tired but very excited for our drop off to Community Links the following Tuesday.

From some of our kind donators:
"makes us think about those less fortunate than us during this season of giving"  Ray Rodriguez
"It was a pleasure!! Knowing a lil child will be able to receive this and put a smile on their face makes me feel happy, Can't wait to do next year's again #WYDM" -Jocelyn Miguel
"Everyone deserves Christmas. None more so than a child. Joy in a box sent with a smile from a kind heart!! So honoured to have donated to this appeal with #WhatYouDoMatters"- Marielou Cascayan
"My main point is this is my daughters first Christmas and she is fortunate enough to recieve and open presents, whereas in many parts if the world other children aren't. It does make you realise how lucky you are even for the small things. I know Christmas isn't just about receiving and opening presents but for me it's the feeling of making that one child smile and believe there are people out there who do care about them. It's a great cause" - SJ Caraig


We would like to thank every single person who donated to our appeal this year.We are incredibly grateful, and remember What You Do Matters!


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